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TABLE.co 

Marketing Website Redesign 2021

Design scope

  • Be a great storyteller

    • It helps the customer understand what TABLE can do for you.

  • Help business development and sales approach

  • Human-centered design 

  • Fresh look and feel

My role in this project

  • Project lead

    • Brainstorming and visualize concepts

    • Marketing strategy and design research

    • Collaborate with the graphic designer to plan and create UI/UX Deliverables such as UI, line-art assets, and animations.

    • Collaborate with the developers to make a pixel-perfect site.

Target Audience

  • Primary Audience: Business owners 

  • Secondary Audience: Operations

  • Target Industries:

    • Retail

    • Auto

    • Insurance

    • Healthcare

    • Fintech

Project Management

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Design Process

  • Sketch

    • Brainstorming 

    • Visualize concept

  • Low-fi mockup

    • UX flow and Content

  • Hi-fi mockup

    • Design iteration (UI)

  • Visual Design

    • Graphic assets, Line Art assets, and Animations

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Development Process

  • Timeline and Roadmap

  • Work on the site structure

  • Deliver the hifi mockup

    • Step1: Layout

    • Step2: Visual Assets

  • Development feedback round I

    • Make sure it matches the mockup from the designers

    • Testing

  • Development feedback round II

    • Exclusive team review

    • Testing

  • Launch the site

Website Design System

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Identify Visual Design

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Final Design

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